TransUnion client needed to expand their media mix beyond paid search but had trouble incorporating new efforts into their attribution system. Where social and other channels fell flat, Aaron was able to pitch the test concept and then activate through to completion to add in display retargeting to the marketing program. Starting with a test budget of $35K/month, Aaron's strategy, campaign management and value articulation efforts lead to a 10x increase in monthly investment and unlocking additional-incremental funding for awareness efforts. This work has been duplicated into multiple cost-per-subscription clients and even expanded from D2C into a marquee B2B activation.

Dataiku was seeking a performance agency to run search and social media but then inquired about general capabilities for programmatic. Aaron created a custom pitch deck and spent 2-3 hours meeting with client leadership discussing the opportunities to grow brand awareness. This turned into $10M+ in incremental spend to build brand awareness and consideration with the ability to show value to the search program and overall product adoption. Aaron presented a balanced, full funnel media mix featuring self-served DSP campaigns along with publisher direct deals, digital billboards, podcasts, and broadcast radio. The campaign resulted in significantly more new customers than anticipated while this campaign's goal was to drive efficient reach. Quality, deterministic audience targeting paired with premium supply partners allowed us to reach more users and drive more engagement than projected leading the client to expedite larger business objectives in the marketplace.

HBO Max launched and was missing performance and subscription goals via their AOR/branding agency. Aaron was a part of the performance program reset, winning the business and launching the campaign revitalization. Despite thousands of taxonomy remediations, inheriting an incremental 30+ direct publisher partner list, last minute DSP changes requiring full rebuilding, and poor agency transitioning, Aaron and team's efforts made the difference. They drove down cost per subscriber more than 50% while increasing spend more than 2x at the same time. This yielded an additional increase to budget along with the winning of incremental lines of business in new markets.