As an Influencer Marketing Manager at AspireIQ, Zhanna helped develop, execute and own large-scale social media influencer campaigns across multiple channels and industries for enterprise clients. She crafted customized influencer strategies for over 100 branded campaigns to align with broader digital & paid advertising initiatives. Based on her client's KPIs, she optimized the campaign strategy during each step of the campaign process based on performance.

She managed a small team of influencer associates to ensure that campaign goals and timelines were met. Once campaigns wrapped, she created in-depth, data-driven reports showcasing campaign analytics/insights and presented them directly to C-Level Executives.

On a day-to-day basis, Zhanna was able to manage content during the entire creation process, including creative direction and contract negotiation with hundreds of influencers, talent agencies, and celebrities. Zhanna was a key player in helping scale out and provide proper training to her team. She conducted interviews for both junior and senior positions, assisted with mentoring and onboarding associates, and created training manuals for both internal and outsourced teams.

During her time at Juice Organics, Zhanna created all digital content for email blasts, social media channels, and e-commerce platforms including photography, design, and copy. While owning community management across all of Juice Organics' social media channels, she grew Juice Organics’ Facebook following by 440% and Instagram following by over 600%. Her social media efforts resulted in a strong and engaged community of followers and influencers for Juice Organics.

Starting from zero, she created and owned an influencer program that grew to over 1000 influencers while she managed influencer outreach and product send-outs. Juice Organics' influencer program resulted in thousands of reusable pieces of content for Juice Organics along with an established influencer ambassador program full of clean beauty and health enthusiasts. During Juice Organics' re-brand, Zhanna spearheaded the packaging redesign process, created all-new photography, copy, and design assets for juiceorganics.com, and prepared an exciting relaunch campaign for all Juice Organics' social media channels.

Along with raising Juice Organics' exciting Target presence, she helped plan and execute a multi-faceted College Campus campaign that showcased the brand's identity as a leading green beauty, organic brand in the mass retail space.

At Power Digital, Zhanna owns and runs Power Digital's Performance Influencer Program. She independently develops, directs, and manages client Influencer programs across TikTok, Instagram, Pinterest, and Facebook. Zhanna partners with account managers to craft customized client strategies that incorporate Celebrity, Affiliate, PR, Email, SMS, and Brand Partnerships service offerings. Zhanna conducts company-wide training on influencer strategy and has helped develop paid social processes for new departments within Power Digital.

Current clients include: Mattel, Tata Harper, HBO, Doc Martens, Alice + Olivia, and more