With the launch of hai’s newest products, Infusions and hai Fuse, the acquisition campaign aimed to introduce these products to both existing and new customers, clearly communicate their benefits, and encourage site visitation and purchases. The campaign leveraged multiple channels, including organic social media, paid social advertising, email marketing, and on-site landing pages. Organic social media featured engaging content highlighting the products' key benefits, while paid social ads targeted potential customers with compelling visuals and copy. Personalized email campaigns informed existing customers and incentivized purchases, and dedicated landing pages provided a seamless user experience to drive conversions.

The multi-channel approach successfully introduced Infusions and hai Fuse, driving significant site traffic and engagement. Social media channels boosted reach and interaction, email campaigns saw increased open and conversion rates, and optimized landing pages enhanced user experience and sales. This strategic, cohesive marketing effort effectively achieved the campaign’s objectives, demonstrating the power of integrated marketing in product launches.