solve your attribution problems
Fuel your content engine
solve your attribution problems
Fuel your content engine
Ysolt
Content Creator / Content Marketer / Chief Marketing Officer
New York, NY
All Star
Free Consulting Calls
Full Time
Ysolt Usigan is a seasoned digital content expert with a proven track record of crafting organic, branded, and marketing editorial for major brands, including NBC Universal, Time Inc. (now Dotdash Meredith), XO Group (a.k.a. The Knot), CBSNews (via CBS Interactive), The Weather Channel, American Media (publisher of Us Weekly, OK Magazine, and Star), and most recently, Ziff Davis where she is the head of content for shopping brand RetailMeNot.
With deep expertise in developing content and marketing strategies that drive audience growth and engagement, Ysolt has successfully guided brands in building strong, loyal communities. A driving force in her career has been to leverage her skills to grow revenue through trusted content for publishers. She has even applied this skillset to cofound three branded content studios: Icebreaker Studios for The Weather Channel, AMI Studios for American Media, and a new one that is on the verge of being announced.
She has also provided content strategy consulting for Empire Media Group (publisher of Grazia Magazine, Radar Online, and more) and contributed her editorial expertise to outlets like BestProducts.com, Woman's Day magazine, WhatToExpect.com, CafeMom, Shape Magazine, and more.
Paid Consulting Call
$
50
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
50
Monthly Retainer
Content strategy and editing
Starting at
$
1000
Marketing Strategy Audit
My content marketing strategy service focuses on creating tailored, data-driven plans that elevate your brand's online presence and engage your target audience effectively. By combining compelling storytelling with strategic content distribution, I help businesses build lasting connections and drive measurable results.
Starting at
$
2500
Brand Marketing Strategy + Roadmap
My Brand Marketing Strategy + Roadmap service provides a comprehensive, step-by-step plan to build and strengthen your brand’s identity, positioning, and market presence. By aligning your brand’s vision with actionable strategies, I help you navigate the competitive landscape and achieve long-term growth and success.
Starting at
$
5000
Creative Strategy Audit
My Creative Strategy service delivers a clear, actionable plan that brings your brand’s vision to life through innovative, purpose-driven creative direction. By blending creativity with strategic insights, I guide you in developing compelling campaigns that resonate with your audience and drive impactful results.
Starting at
$
2500
Paid Consulting Call
$
50
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
50
Monthly Retainer
Content strategy and editing
Starting at
$
1000
Marketing Strategy Audit
My content marketing strategy service focuses on creating tailored, data-driven plans that elevate your brand's online presence and engage your target audience effectively. By combining compelling storytelling with strategic content distribution, I help businesses build lasting connections and drive measurable results.
Starting at
$
2500
Brand Marketing Strategy + Roadmap
My Brand Marketing Strategy + Roadmap service provides a comprehensive, step-by-step plan to build and strengthen your brand’s identity, positioning, and market presence. By aligning your brand’s vision with actionable strategies, I help you navigate the competitive landscape and achieve long-term growth and success.
Starting at
$
5000
Creative Strategy Audit
My Creative Strategy service delivers a clear, actionable plan that brings your brand’s vision to life through innovative, purpose-driven creative direction. By blending creativity with strategic insights, I guide you in developing compelling campaigns that resonate with your audience and drive impactful results.
Starting at
$
2500
Skills
Affiliate Marketing
Amazon E-Commerce
Amazon SEO
Content Creation (UGC)
Content Strategy
Content Marketing
Social Media Marketing
Digital Strategy
Marketing Strategy
Tools
No items found.
Canva
Adobe Photoshop
Asana
Google Analytics
Looker
Tableau
Figma
Braze
Outbrain
Taboola
Airtable
Monday
Google Search Console
Yoast SEO
Industry Experience
Media & Entertainment
Health & Beauty
Baby & Kids Products
Home & Garden
Online Auctions & Marketplaces
Agency
Brand Experience
Ziff Davis / NBC Universal / The Weather Channel
Case Studies
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| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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