For Big Red Oak, Will was engaged as a Creative Director for their client OMERS.

OMERS is a defined benefit, jointly sponsored, multi-employer public pension plan created in 1962 by Ontario provincial statute to administer retirement benefits and manage pension investment funds of local government employees in the Canadian province of Ontario.

They were looking for a brand campaign to help recruit talent.

Will launched a 360-degree, uniquely branded, multi-tiered campaign that positioned OMERS as the best-kept workplace secret out there and dynamically brought real employee stories to life.

The project included multiple digital and social assets.

Will Murphy was responsible for the project from conception to completion.

For Big Red Oak, Will was engaged as a Creative Director for their client Bruce Power & OPG.

Bruce Power and OPG were launching a joint initiative to help Ontario reach its Net Zero goals. Will engineered an entire brand launch inclusive of brand design, website, launch ad and digital templates so that the brand had a robust launch to enter the market and successfully garner public attention and motivate action.

For SSS, Will was engaged as Creative Lead and Director for their client LEGO.

For LEGO Bricktober, there was a timeline of 3 weeks to create 175 assets to launch a takeover of Toys R Us stories in the entire RSA and MENA regions.

Will conceived that, when you walk into a Toys R Us store, it should feel like you were stepping into a fairytale. Will maintained a sense of fun, joy and childhood wonder in all assets created - in-store, digital assets, social games, and billboards.

Utilizing a global network to meet the tight timeline, Will successfully delivered a whimsical campaign.