Mockingbird, a premium baby gear brand, sought to enhance its email marketing strategy to reflect its elevated positioning while improving a deliverability rate stuck at 80%. Wili established a consistent sending schedule, optimized segmentation based on customer behavior, and personalized content, the deliverability rate improved to 99%; as well as other KPIs. Wili also helped develop tailored email content, such as product tips and relevant recommendations, helped reinforce the brand’s premium image and improved customer engagement. Wili's expertise in CRM marketing technology allowed for the Mockingbird team to get more precise targeting and automated workflows, driving higher open rates, click-through rates, and conversions. As a result, Mockingbird strengthened its premium brand perception and built stronger, more loyal customer relationships.

Telegenixx partnered with Wili to design a seamless, user-friendly website portal for healthcare providers (HCPs) and patients. Wili’s expertise in consumer journey experiences and UX ensured that the portal catered to the distinct needs of both groups, offering HCPs streamlined access to patient data while simplifying tasks like scheduling and health data management for patients. By incorporating real user feedback, the portal not only enhanced the overall user experience but also drove increased new and repeat engagement from both HCPs and consumers. Wili’s approach to design also enabled the accurate capture of 1st party data throughout the customer journey, providing Telegenixx with actionable insights. This holistic approach led to higher user satisfaction and more meaningful interactions with the brand. Ultimately, the collaboration showcased Wili's ability to elevate engagement and data-driven insights through strategic UX design.

As Nutrafol aimed to enhance its data-driven decision-making, Wili partnered closely with the Strategic Analytics resource to develop a comprehensive reporting structure centered around key metrics like Lifetime Value (LTV) and the LTV to Customer Acquisition Cost (LTV) ratio. Together, they streamlined data capture across customer touchpoints to ensure the reporting delivered actionable insights into both retention and acquisition. This collaboration provided Nutrafol’s C-suite and board with a clear understanding of customer value, acquisition efficiency, and how these factors contributed to overall business health. The detailed reporting system not only informed strategic next steps but also gave the leadership team confidence in how to continue building the business. These insights allowed Nutrafol to optimize marketing spend, improve customer retention strategies, and ensure long-term growth. Their partnership delivered a strong foundation for sustainable business decisions and investor confidence.