At NET-A-PORTER - the OG of luxury e-comm - I was part of a small but mighty design team making sure every pixel looked polished and premium. We kept things moving fast, juggling tight turnarounds and regular site updates without compromising on style. I worked across the board: editorial content for the site, sleek emails, and scroll-stopping social posts.

While at Selfridges, I was lucky to work with a seriously brilliant team, creating beautiful digital content for Selfridges.com, socials, and even the in-store screens. From campaign concepts to creative storytelling, I helped dream up exciting ways to bring each campaign to life. I loved the work I did with with Selfridges X Depop campaign.

I worked on branding and merch concepts for Neat Sweets — the UK’s high-fibre, low-sugar sweet brand that’s shaking up the confectionery scene. Ahead of their debut at IFE London, I helped define their brand positioning, visuals, and tone of voice, setting them up with a playful yet purposeful identity. I also cooked up some fun merch ideas to help them stand out on (and off) shelf.