Our beds are our sanctuaries. Aside from the 1/3 of our life we spend asleep, beds are where we cuddle up with a good book, where we doom-scroll, jade-roll, connect with loved ones (wink wink), and store our clean laundry we don’t want to fold. But no matter what you do, who you love, or what size you are… you deserve to be supported. We concepted, pitched, and shot a hero campaign to raise awareness and showcase all the ways that Big Fig supports plus-size sleepers. We also refreshed voice and creative across all channels for Big Fig’s most successful year to date.

A modern skincare brand deserves a modern voice. We refreshed and repositioned Rose Skin Co.’s brand voice and tone to let the girly pops know that IPL is the way to go for irritation-free hair removal. I modeled the brand’s muse after the Elle Woods of 2023 (chronic Lucky Girl Syndrome and all), created brand messaging guidelines, and implemented them across channels to speak to who Rose Skin Co.’s customer aspires to be: hair free and care free.

Our goal: expand Theory’s digital presence with a full-funnel strategy of effortless, elevated style across real-world scenarios. Through paid social campaigns and creative recommendations, we’re bringing Theory’s well-crafted, made-to-last, fashion-forward staples into the digital era.