As the creative director of Alchemy Fine Home, Vanessa successfully transformed Alchemy into a prominent luxury furniture brand, achieving remarkable growth and revenue exceeding $11 million. Evolving into an eCommerce virtuoso, she seamlessly integrated business strategy, technology, creativity, branding, marketing, and team building into her skill set, all while maintaining a sharp focus on profitability.

• Grew Organic & Direct Traffic to contribute a combined 75% of revenue • Design of Key Landing Pages - Conversion Rate Optimization - 35% Lift • Designed & Launched a Mobile App - led to a 30% increase in average order value, tripled customer lifetime value, 30% higher conversion rates, and a 340% increase in items added to favorites.

As a freelance art director for Brighton, I produced special edition magazines for their customers to engage a younger audience. I directed and coordinated over 15 shoots, from model selection and beauty teams to photography and locations. We shot in iconic Los Angeles spots, including historic sites and Hollywood Hills homes, aligning each shoot with key fashion stories. I also designed the magazine layout and collaborated with the copywriter. These magazines were highly successful and became collector's editions for Brighton's loyal customers and saw a 200% engagement with the 20 & 30-something age group.

During the onset of COVID-19, I recognized the emerging home cooking trend and anticipated that cookware would surge as a significant online category. I carefully curated a selection of top culinary brands, leading to a highly successful launch under my direction. Through comprehensive 360° marketing efforts—including onsite campaigns, CRM, social media, and influencer partnerships—Alchemy Fine Home generated over $6 million in revenue from the newly introduced kitchen category during the quarantine period.