solve your attribution problems
Improve your customer lifetime value
solve your attribution problems
Improve your customer lifetime value
Troy
Head of Retention / CRM Marketer / CRM Marketer
Los Angeles, CA
All Star
Free Consulting Calls
Full Time
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Troy is an experienced Retention Marketing Director at True Classic, where he oversaw the company’s email, SMS, app, and browser push notification strategies, as well as the referral and paid membership programs. In this role, he drives customer lifetime value and profitability while ensuring alignment across owned marketing channels.
Before joining True Classic, Troy built expertise managing retention strategies for e-commerce brands, including segmentation, lifecycle marketing, and churn reduction. He has developed data-driven processes for optimizing customer engagement and increasing conversion rates across multiple touchpoints.
Troy is passionate about helping brands grow by creating meaningful customer experiences, leveraging innovative retention strategies, and turning insights into measurable outcomes.
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
115
Monthly Retainer
Email and SMS marketing strategy
Starting at
$
2000
Email / SMS Program Audit
I'll do a deep dive into your email and SMS programs and provide actionable and thorough feedback and recommendations
Starting at
$
1200
Retention Strategy Audit
I'll do a deep dive into all of your retention programs (if they exist) and retention-focused analytics and provide actionable and thorough feedback and recommendations. If you've not yet started any retention focused marketing I'll provide your recommendations to get your up and running.
Starting at
$
1400
Starting at
$
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
115
Monthly Retainer
Email and SMS marketing strategy
Starting at
$
2000
Email / SMS Program Audit
I'll do a deep dive into your email and SMS programs and provide actionable and thorough feedback and recommendations
Starting at
$
1200
Retention Strategy Audit
I'll do a deep dive into all of your retention programs (if they exist) and retention-focused analytics and provide actionable and thorough feedback and recommendations. If you've not yet started any retention focused marketing I'll provide your recommendations to get your up and running.
Starting at
$
1400
Starting at
$
Skills
Email Marketing
A/B Testing
SMS Marketing
Referral Marketing
Audience Segmentation
Campaign Strategy
Cohort Analysis
Web Analytics
Content Marketing
Conversion Rate Optimization (CRO)
CRM Strategy
Customer Journey Mapping
Marketing Strategy
Brand Marketing
Management
Tools
Triple Whale
Klaviyo
Attentive
Postscript
Asana
Canva
Ahrefs
Lifetimely
Friendbuy
Kno
JustUno
Mailchimp
Octane AI
Peel
Industry Experience
Apparel & Accessories
Health & Beauty
Brand Experience
True Classic / Every Man Jack / Lensabl
Case Studies
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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Free
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Per hour
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Monthly Retainer
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