The Beachbody Company (NYSE: BODI) is one of the most streamed workout apps in North America. I was hired to open their first international office near London, UK and build out the operations and marketing function. Starting with 3 of the most successful and well known US workout brands, I build out a $25m business which was profitable by the end of the first year of trading and our most successful program (Insanity) was named the most recognised brand in Fitness 2 years later. Many US businesses will expand internationally either by mistake through serendipity or will make mistakes that cost them dearly in resources, margin and selecting the wrong partners. Having worked with US businesses setting up in the UK for over 25 years, I have a set of unique skills and experience in the UK and I understand the US business culture. You get to launch your UK / EU business the right way without any nasty surprises.

Category Design is not a Go To Market strategy or a Product Market Fit play...flip those outdated concepts on their head. Successful brands need to understand what unique problem their product solves for their super consumers. I have worked with some of the most successful D2C brands for over 25-years helping them define the problem they solve and how to language that through a POV (point of view). I work with brands and agencies who want exponential growth and understand the importance of the work they do. Step 1: What unique problem do you solve. Step 2: For who? Step 3: Name, frame and claim the category. Step 4: Create a POV and language for your category of one. Step 5: Create a Market > Product > Fit strategy Step 6: The market comes to you!

I run category design workshops for founders and brand owners who do not own their category. I do this either in person or remote. Ask for a 30 minute scoping call.