At L'Oreal, Tara led specialty haircare product categories. She developed the integrated marketing strategy and managed execution for $110M product categories and led to +5% YoY cross channel growth. She managed the $2.5M marketing budget and found $500K savings to use to support incremental customer acquisition & paid advertising initiatives for the year. While in product development she created a product from concept to a $37M launch with market analysis, positioning & segmentation strategy for each of the global markets. Tara also developed 360 multicultural marketing campaigns that generated $15.1M incremental revenue and reduced customer acquisition cost 23% for a mature brand to continue growth.

As fractional CMO, Tara led the turn around for a personal care startup. She developed developed customer personas, created product positioning, messaging and developed customer targeting strategy. She was able to recover $250K in revenue, returned the brand to digit growth and profitability in 6 months through organic marketing alone.  With organic marketing working she was able to improve ROI of influencer marketing campaigns, ROAS began to generate +$2.50 for every dollar spent and email conversion rates realized +15% growth.   Tara also created the organizational structure, led hiring efforts and established KPIs to keep the company on track to see continued growth post engagement. As a result, the company was positioned for a successful exit just 18 months after working with Tara.

At American Express, Tara drove strategic development, execution and analysis of digital marketing strategies that generated $1B incremental revenue for grocery and drug store merchants such as Instacart, Whole Foods, CVS, Kroger and others. She led strategic negotiations to secure $6B+ multi-year agreements that allowed her to develop merchant campaigns to incentivize repeat purchase, increase average order value and retain customer spend on the network. Tara leveraged relationships to secure $1.6M in annual capabilities, the largest partner investment at the time into the program. She developed and implemented the first ever industry customer acquisition campaign & drove an incremental $1.7M revenue in a single month.