During her time at Thinkific as a Partnerships Marketing Specialist, Tamara drove remarkable growth, achieving a 462% increase in affiliate referral monthly revenue and a 110% growth in affiliate partners within a year. Managing over 6,000 partners, she optimized affiliate marketing strategies and implemented a new onboarding program to enhance partner engagement. Collaborating with the Marketing Partnerships team, Tamara executed various initiatives, such as digital webinars, summits, and in-person conferences, to educate tens of thousands of leads and customers.

As the Affiliate Marketing Manager at ConvertKit from 2021 to 2022, Tamara launched an influencer channel, securing 30+ partnerships within 6 months. This initiative resulted in the creation of 80+ social media content pieces, significantly amplifying ConvertKit's brand visibility and driving engagement. The strategic collaboration with influencers contributed to an increase in visitors, leads and conversions, solidifying ConvertKit's position as an industry leader in referral marketing.

During her time as the Community lead at Cloud Software Association, Tamara spearheaded significant growth, expanding membership to over 5,000 professionals, representing a 20% increase. Through strategic initiatives such as organizing an in-person conference, curating over 15 impactful webinars, and building a cross-channel content strategy, she drove engagement and nurtured valuable relationships with industry leaders, and brought visibility to the organization.