Stephen Lavender is a freelance growth marketer and the Director of Paid Social at 2POINT Agency, where he specializes in helping 7, 8, and 9-figure brands scale profitably through engaging performance creative and data-driven media buying strategies. With a keen focus on building high-converting landing pages and optimizing customer journeys, he ensures that every touchpoint, from ad clicks to checkout, drives measurable results.

Having bootstrapped his own company to mid-seven figures, Stephen now partners with brands to achieve sustainable growth. He has worked with companies like French Market Lanterns, Cudaway, Nemah, Mavwicks Fragrance, Victory+ (Texas Rangers, Dallas Stars, Anaheim Ducks), SparQ, Coronado Brewing Co, Dady'o Mezcal, and Buddhas Cup Coffee, delivering transformative results such as a 63.6% increase in Purchase ROAS, a 47.92% decrease in cost per purchase, and a 36.9% increase in outbound click-through rate, all within the first month of working with French Market Lanterns. His creative-first approach to media buying has consistently driven impactful results, helping brands break through growth barriers and improve overall marketing efficiency.

As a Meta Certified Media Buyer, Stephen blends technical expertise with a deep understanding of consumer psychology to craft high-performing campaigns. He is passionate about strategizing, analyzing projections, and refining performance metrics, thriving on the art and science of what makes an ad truly effective. His experience at 2POINT Agency has further sharpened his ability to scale brands efficiently, combining advanced media buying techniques with data-driven creative execution to maximize return on ad spend.