solve your attribution problems
Improve your customer lifetime value
solve your attribution problems
Improve your customer lifetime value
Sonja
Head of Retention
Dallas, TX
All Star
Free Consulting Calls
Full Time
Sonja is a Retention Marketing expert with over 10 years of D2C experience. She owned Retention and Lifecycle strategy for CPG brands like Kaged, a hyper-growth start up, and MaryRuth's Organics, an established health & wellness brand.
While at Kaged, Sonja grew 6-mo LTV by 13% and second order rate by 26% YoY. She also led the Agency-to-in house transition for Email and SMS and led CRM program evaluation and migration efforts. While at MaryRuth's, Sonja improved Email and SMS strategy, leading to 100%+ revenue growth in under 6 months.
Sonja is passionate about helping brands develop highly personalized and relevant customer communication, leading to measurable improvements in customer engagement, loyalty, and LTV.
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
120
Monthly Retainer
Fractional Head of Retention Services
Starting at
$
4800
Email / SMS Program Audit
The Email and SMS Program Audit is designed to improve your brand's email and sms marketing efforts. Comprehensive review of various aspects of email and SMS marketing practices, systems, and strategies. The audit includes reviewing Compliance, Data Collection and Management, Subscriber engagement, Content quality, Deliverability, Segmentation and Targeting, Automations and Workflows, Integration with other systems, Testing and Optimization, Reporting and Analytics, Risk management and best practices. The customer will receive actionable recommendations to optimize email and SMS marketing strategies designed to improve engagement and revenue. This service includes a 1 hour follow up call after 6 weeks. Ongoing support with strategy implementation can be purchased by the hour or on a retainer basis.
Starting at
$
3500
Retention Strategy Audit
The Retention Strategy Audit Package is designed to help your brand optimize customer retention efforts, enhance customer loyalty, and maximize lifetime value. By conducting a comprehensive assessment of your retention strategies, I'll provide actionable insights and recommendations to drive sustainable growth and long-term success. This service includes a initial consultation, data collection and analysis, retention strategy assessment, cross-functional collaboration assessment, recommendations and action plan. This service includes a 1 hour follow up call after 6 weeks. Ongoing support with strategy implementation can be purchased by the hour or on a retainer basis.
Starting at
$
5000
Tech Stack Audit
The Tech Stack Audit is designed to identify strengths and weaknesses in CRM/retention technology infrastructure and provide suggestions and a roadmap to optimize tools and systems for improved customer retention and long-term growth.
Starting at
$
1500
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
120
Monthly Retainer
Fractional Head of Retention Services
Starting at
$
4800
Email / SMS Program Audit
The Email and SMS Program Audit is designed to improve your brand's email and sms marketing efforts. Comprehensive review of various aspects of email and SMS marketing practices, systems, and strategies. The audit includes reviewing Compliance, Data Collection and Management, Subscriber engagement, Content quality, Deliverability, Segmentation and Targeting, Automations and Workflows, Integration with other systems, Testing and Optimization, Reporting and Analytics, Risk management and best practices. The customer will receive actionable recommendations to optimize email and SMS marketing strategies designed to improve engagement and revenue. This service includes a 1 hour follow up call after 6 weeks. Ongoing support with strategy implementation can be purchased by the hour or on a retainer basis.
Starting at
$
3500
Retention Strategy Audit
The Retention Strategy Audit Package is designed to help your brand optimize customer retention efforts, enhance customer loyalty, and maximize lifetime value. By conducting a comprehensive assessment of your retention strategies, I'll provide actionable insights and recommendations to drive sustainable growth and long-term success. This service includes a initial consultation, data collection and analysis, retention strategy assessment, cross-functional collaboration assessment, recommendations and action plan. This service includes a 1 hour follow up call after 6 weeks. Ongoing support with strategy implementation can be purchased by the hour or on a retainer basis.
Starting at
$
5000
Tech Stack Audit
The Tech Stack Audit is designed to identify strengths and weaknesses in CRM/retention technology infrastructure and provide suggestions and a roadmap to optimize tools and systems for improved customer retention and long-term growth.
Starting at
$
1500
Skills
Audience Building
A/B Testing
Audience Segmentation
Campaign Management
Campaign Strategy
Cohort Analysis
Content Marketing
Content Strategy
Conversion Rate Optimization (CRO)
Creative Briefing
CRM Strategy
Customer Journey Mapping
Digital Marketing
Digital Strategy
Digital Transformation
Data Analytics
Direct Mail
Email Marketing
ESP Migration
Retention Strategy
SMS Marketing
Team Building
Marketing Strategy
Tools
No items found.
Asana
Attentive
Braze
Canva
Constant Contact
Google Analytics
Gorgias
Excel
Klaviyo
Lifetimely
Mailchimp
Northbeam
Okendo
Rebuy
Recharge
Repeat
Shopify
Shopify Plus
Smile
Stamped
Tapcart
Postscript
Stay AI
Wordpress
Wunderkind
Yotpo
Wrike
Typeform
Industry Experience
Apparel & Accessories
Footwear
Digital Products
Online Education & e-Learning
Health & Beauty
Brand Experience
Kaged / MaryRuth's Organics / Mizzen and Main
Case Studies
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Monthly Retainer
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