Sheena is a highly skilled copywriter and social media editor who has been working with top fashion, beauty, and lifestyle brands for 10 years. She has experience in crafting copy for a wide range of platforms, including email campaigns, website content, CRM newsletters, blog articles, apps, OOH, packaging and social media platforms.

Sheena is passionate about creativity and storytelling, and she pays exceptional attention to detail. Her ability to adapt to different tones of voice and infuse personality into her copy sets her apart from others in her field. She consistently delivers exceptional results and exceeds client expectations. Her unique talent for adding a touch of "sauce" to otherwise dull content breathes life into every piece she creates.

Sheena's expertise extends to developing and refining brand tones of voice, whether it involves refreshing an existing style or creating one from scratch. She enjoys the challenge of shaping a brand's voice to resonate with its identity and effectively connect with its target audience.

Sheena has led and executed successful email campaigns, introducing and implementing omnichannel strategies that resulted in record-breaking revenue. Her initiatives contributed to a significant increase in email revenue, with a remarkable 27% growth and the highest number of new sign-ups, totaling 11K in a single week. 

Sheena is also skilled in social media management. Her content has achieved record levels of engagement on Instagram, with five posts receiving 11,000 likes each in a single day. Sheena's strategic approach has enabled brands to surpass their follower targets, including reaching 500,000 Instagram followers, demonstrating her ability to drive impactful social media growth and engagement.