At PepsiCo, Scarlett oversees creating and editing over 30 monthly content pieces across various platforms, including social media, digital channels, and awards. She is responsible for continuously refining PepsiCo Design's voice for cohesive and compelling storytelling and spearheading proactive pitches for new series and content formats, increasing Instagram impressions by 109%, engagement by 135%, and followers by 34% between 2022 and 2023. In her role, she directs a team of freelance copywriters and tracks and analyzes content performance, delivering insights-driven reports to executives for informed decision-making. She also developed the Content Writing Playbook and Instagram Playbook to streamline content creation processes and uphold quality standards and served as the editor and lead writer on "Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation" (Rizzoli Publications), resulting in over 20 million impressions.

Scarlett led brand strategy, voice & tone, and copywriting for Felina's 2024 brand re-platforming and redesign. She delivered a fresh brand identity that tells a story of comfort, curation, and craftsmanship.

Scarlett led the brand strategy of a new-to-market luxury Korean skincare brand. She delivered voice & tone guidelines, product names, and website copy crafted to tap into how Mizz Korea’s five-product line gives you a luxurious and fun-filled K-beauty experience in half the time.