I successfully expanded our affiliate program from 20 to 150 partners, significantly enhancing our customer acquisition efforts and driving incremental value across various care verticals, including child care, senior care, pet care, and house cleaning. By strategically identifying and collaborating with key partners who align with our mission, I implemented targeted marketing initiatives that resonated with their audiences. This not only fostered a robust network of affiliates but also created a win-win scenario where partners benefitted from increased revenue while we experienced accelerated growth in customer engagement and brand visibility. As a result, the program has become a vital channel for scaling the business.

I identified key opportunities to optimize our landing pages by analyzing user behavior and performance metrics, which revealed areas for enhancement. I developed and executed a series of targeted landing page tests, experimenting with various designs, calls to action, and content. Results yielded a 20% improvement in conversion rates for the affiliate program.

I developed a co-marketing partnerships program designed to drive customer growth through reciprocal marketing campaigns aimed at highly relevant audiences. By identifying complementary brands that shared our target demographics. Successful campaigns with partner such as Constant Contact, Google, and Square leveraged promotions, shared content, and cross-channel advertising. This approach not only expanded our reach but also enriched our messaging, creating a more compelling value proposition for potential customers. The result of the co-marketing campaigns boosted brand awareness and customer engagement for all partners involved, ultimately leading to increased sales and a stronger market presence.