In a market poised for innovation, Sammy's expertise proved crucial for Thesis's meteoric rise in the personalized nootropics space. Tasked with a comprehensive rebranding initiative, he engineered a versatile tech infrastructure, integrating powerhouse platforms like Shopify and Recharge, which streamlined operations and elevated the customer experience. Through strategic automation and data pipeline development utilizing Pipedream, Snowflake, and Klaviyo, Sammy optimized efficiency and empowered data-driven decision-making, setting the stage for targeted growth strategies. His implementation of AI for personalized recommendations and the integration of Yotpo fostered strong customer engagement and retention. The culmination of Sammy's efforts skyrocketed Thesis to over $1 million in monthly recurring revenue by February 2022, with the trajectory aiming at $45 million in annual sales in 2023, marking his tenure as a blend of innovation and foresight that translated into tangible, scalable success.

During Sammy's tenure at Hive Brands, he drove significant technical enhancements and team development. As a freelance member of the development team, he rapidly improved the customer subscription experience by customizing the integration of Recharge with Shopify. His expertise fortified the customer portal and enriched the in-house team's skill set through dedicated mentorship. Sammy increased operational efficiency by automating key processes and refined the user experience to meet Hive's stringent UX standards. His blend of immediate and lasting enhancements significantly impacted Hive's technical capabilities.