At Collins Company, Samantha led a full brand refresh for an athletic marketing company, developing a comprehensive brand kit that included new messaging, a logo, colorway, and typography. To bring the brand to life, she designed and executed a new office space that seamlessly integrated the refreshed identity, incorporating dynamic, high-energy elements reflective of the company’s athletic focus. Overseeing the interior design, Samantha ensured every detail reinforced the company’s culture of creativity and performance. Managing cross-functional collaboration, she aligned branding, workplace strategy, and user experience to deliver a fully branded, functional workspace that strengthened the company's identity and inspired innovation.

As the Head of Brand at Werkitt, a platform that provides remote employees with stipends for ergonomic home office furniture, wellness perks, and other workplace essentials, Samantha built the brand from the ground up, shaping its identity and presence across all touchpoints. She developed the brand’s visual language, designed the logo, and crafted a cohesive aesthetic that carried through to merchandise and apparel, including custom graphics. In addition to overseeing creative direction, Samantha designed and launched the Werkitt website, ensuring a seamless and engaging user experience. Beyond design, she spearheaded strategic partnerships that expanded the brand’s reach and impact, solidifying Werkitt as a dynamic player in its space. From concept to execution, Samantha brought the brand to life through a blend of thoughtful design, storytelling, and collaboration.