At Parade, a fast-growing intimate apparel brand, Sadaf took the reins as Retention Marketing Manager. She assumed management of a Klaviyo CRM with over a million contacts, launching more than 30 email and SMS campaigns monthly, which drove an impressive 70% YoY average revenue growth. In a bid to enhance customer engagement and foster loyalty, Sadaf conceptualized and executed various new email automation flows. These included welcome, post-purchase, birthday, and loyalty programs, leading to a significant 40% month-on-month increase in revenue from flows. To further incentivize repeat purchases, she introduced a unique VIP program. Her initiative manifested in a 20% YoY increase in customer lifetime value, indicating elevated levels of customer loyalty and satisfaction. Furthermore, she created automated, real-time performance dashboards, supplementing these with actionable recommendations and insights shared during weekly management meetings. This data-driven approach was instrumental in tracking campaign performance and optimizing future strategies, ultimately contributing to the company's robust growth. Sadaf's tenure at Parade exemplified her ability to revamp retention marketing strategy and execute it effectively, fostering deeper relationships with customers and driving significant revenue growth.