solve your attribution problems
Improve your customer lifetime value
solve your attribution problems
Improve your customer lifetime value
Rose
Head of Retention / CRM Marketer
Cincinnati, OH
All Star
Free Consulting Calls
Full Time
Reviews
No items found.
Show more
Show less
I help e-commerce brands turn email and SMS into their most profitable marketing channels by building high-impact lifecycle programs that drive retention, repeat purchases and long-term growth. With experience in DTC and subscription businesses, I specialize in lifecycle strategy, automation and customer retention, ensuring brands maximize revenue from every stage of the customer journey.
Over the past five years, I’ve built and optimized 20+ lifecycle programs for brands like Graza, Chickapea, Back to the Roots, and Velotric, helping them scale with data-driven email and SMS marketing. At Graza, I designed email initiatives that outperformed industry benchmarks by 9x, contributing to the brand’s explosive growth. For Back to the Roots, I spearheaded a new SMS platform that drove 25% of online purchases, and at Velotric, my lifecycle strategies generated 56% of online revenue in just 30 days.
I’m passionate about helping brands leverage data, automation and customer psychology to create lifecycle marketing programs that don’t just sell, but build lasting customer relationships.
Paid Consulting Call
$
175
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
90
Monthly Retainer
Lifecycle / Retention Marketing Strategy & Execution, Campaign & Flow Management, Performance Analysis & Iteration, Expert Insights & Support
Starting at
$
3500
Email / SMS Program Audit
I’ll take a deep dive into your email and SMS performance to identify what’s working, what’s not, and where you’re missing opportunities to engage customers and drive revenue. This audit evaluates automations, campaign effectiveness, segmentation, deliverability, and customer touch points to uncover gaps in your lifecycle marketing strategy. You’ll receive a detailed report and presentation deck outlining key findings, along with a strategy call to walk through recommendations and next steps. By the end, you’ll have a clear, data-backed roadmap to optimize engagement, improve conversions, and maximize the impact of your email and SMS marketing.
Starting at
$
3000
Email Flow Setup
I’ll develop a data-driven strategy for your key lifecycle flows — mapping out the right touch points, triggers, and segmentation to maximize engagement and revenue. I’ll work closely with your creative team to ensure messaging and visuals align with your brand’s goals. This service includes a detailed flow strategy, setup in your ESP, audience segmentation, and A/B testing recommendations to ensure your automations are optimized for performance.
Starting at
$
2000
Retention Strategy Audit
I’ll analyze your customer lifecycle, repeat purchase drivers, churn risks, and subscription performance to identify gaps in your retention efforts. You’ll get a detailed assessment of your post-purchase flows, winback strategies, loyalty touch points, and messaging effectiveness, along with strategic recommendations tailored to your brand. The audit includes a presentation deck and strategy call to review findings, answer questions, and outline the best path forward to strengthen retention, increase lifetime value, and build lasting customer relationships.
Starting at
$
3000
Paid Consulting Call
$
175
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
90
Monthly Retainer
Lifecycle / Retention Marketing Strategy & Execution, Campaign & Flow Management, Performance Analysis & Iteration, Expert Insights & Support
Starting at
$
3500
Email / SMS Program Audit
I’ll take a deep dive into your email and SMS performance to identify what’s working, what’s not, and where you’re missing opportunities to engage customers and drive revenue. This audit evaluates automations, campaign effectiveness, segmentation, deliverability, and customer touch points to uncover gaps in your lifecycle marketing strategy. You’ll receive a detailed report and presentation deck outlining key findings, along with a strategy call to walk through recommendations and next steps. By the end, you’ll have a clear, data-backed roadmap to optimize engagement, improve conversions, and maximize the impact of your email and SMS marketing.
Starting at
$
3000
Email Flow Setup
I’ll develop a data-driven strategy for your key lifecycle flows — mapping out the right touch points, triggers, and segmentation to maximize engagement and revenue. I’ll work closely with your creative team to ensure messaging and visuals align with your brand’s goals. This service includes a detailed flow strategy, setup in your ESP, audience segmentation, and A/B testing recommendations to ensure your automations are optimized for performance.
Starting at
$
2000
Retention Strategy Audit
I’ll analyze your customer lifecycle, repeat purchase drivers, churn risks, and subscription performance to identify gaps in your retention efforts. You’ll get a detailed assessment of your post-purchase flows, winback strategies, loyalty touch points, and messaging effectiveness, along with strategic recommendations tailored to your brand. The audit includes a presentation deck and strategy call to review findings, answer questions, and outline the best path forward to strengthen retention, increase lifetime value, and build lasting customer relationships.
Starting at
$
3000
Skills
Email Marketing
CRM Strategy
Retention Strategy
SMS Marketing
A/B Testing
Account Management
Campaign Management
Campaign Strategy
Copywriting
Creative Briefing
Customer Journey Mapping
Direct Mail
ESP Migration
Leadership
Management
Project Management
Tools
No items found.
ActiveCampaign
Asana
Attentive
Black Crow AI
Canva
ClickUp
Customer io
Figma
Google Analytics
Heap
HubSpot
JustUno
Klaviyo
Mailchimp
Monday
Okendo
Postscript
Rebuy
Recharge
Repeat
Referral Candy
Shopify
Shopify Plus
Skio
Smartrr
Smile
Stamped
Stay AI
Yotpo
Industry Experience
Food & Beverage
Home & Garden
Apparel & Accessories
Health & Beauty
Alcohol
Healthcare
Agency
Brand Experience
Graza / After the Tone / Velotric
Case Studies
Join The Starters for full access
How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
Become a memberWHY YOU SHOULD CHOOSE THE STARTERS
Top-tier Talent
You've experienced the pain of using Upwork and Fiverr. Our 3- step vetting and verification process ensures you have only the best talent to choose from.
Hire Immediately
Browse & contact 250+ Starters directly from our online platform. No recruiters, account managers, or turnaround delays to deal with.
No Commissions
Direct freelancer relationships with no ongoing commissions or rate premium charged to brands or freelancers. We only charge our flat monthly subscription- nothing else.
IT’S TIME TO UPGRADE FROM UPWORK
Become a Starters member and gain access to top-tier e-commerce talentyou can’t find anywhere else.
30 Minute Consulting Call
Free
Paid Consulting Call
$
Heading
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
Heading
Monthly Retainer
This is some text inside of a div block.
Starting at
$
Heading
This is some text inside of a div block.
This is some text inside of a div block.
Starting at
$
Heading
This is some text inside of a div block.
This is some text inside of a div block.
Starting at
$
Heading
This is some text inside of a div block.
This is some text inside of a div block.
Starting at
$
Heading
Hire
James