Towards the end of summer 2024, Byte Oral Care unexpectedly had to pause 80% of its active paid social ads, significantly impacting customer acquisition efforts. Rachel, serving as Senior Growth Marketing Manager, led the rapid development and launch of new creative assets in collaboration with legal and creative teams. One of these new assets, a UGC customer testimonial video, became the top performer, generating over 7.4 million impressions, driving 651 purchases of their starter kit, and delivering an estimated $43,069 in profit. Compared to other creatives during the same period, this ad accounted for nearly 50% of total sales and over half of the campaign’s total profit, helping to stabilize paid social performance during a critical time for the business.

At iProspect, Rachel managed over $1.5 million in monthly paid social ad spend on Meta for a major fashion retailer. She developed and executed a full-funnel strategy that included refining audience targeting, implementing ongoing creative testing, and optimizing budget allocation. By closely analyzing real-time performance data, Rachel made informed, data-driven decisions to adjust bids, creative, and audience strategies in order to maximize efficiency and impact. As a result, she increased the client’s return on ad spend (ROAS) by 16% year-over-year, enabling the brand to scale its paid social investment while maintaining profitability and driving sustained e-commerce growth.