At Wavemaker, a leading global media agency, Pat led paid social efforts for Pernod Ricard’s premium liquor portfolio, including Jameson, Absolut, Malibu, and Glenlivet. Managing a $30M media budget across Meta, Twitter, Pinterest, Reddit, and Snapchat, he spearheaded full-funnel campaigns that drove brand awareness, engagement, and direct sales. Pat optimized audience targeting, creative testing, and platform-specific strategies to maximize return on ad spend (ROAS) while ensuring compliance with alcohol advertising regulations. His efforts contributed to a record-breaking year in sales for several Pernod Ricard USA brands, reinforcing their leadership in the competitive spirits market. Campaigns were featured on AdWeek and Pinterest's Top Case Studies.

As Co-Founder and CMO of Rapchat, Pat led growth strategy from the ground up, turning a niche idea into a global platform with over 15 million users. Focused on user acquisition, retention, and virality, he leveraged paid social, influencer partnerships, and organic growth loops to scale the mobile app. Pat raised $3.5M+ in venture funding, securing backing from 500 Startups, SONY Music and other top investors. He implemented data-driven marketing strategies, optimizing campaigns across Meta, Google, and Apple Search Ads, which resulted in sustained user growth and high engagement. His leadership positioned Rapchat as one of the leading platforms for independent artists to create, share, and collaborate on music. Rapchat reached #15 on Apple's top apps in the Music Category. Rapchat has been featured and highlighted by Forbes, TechCrunch, Complex, Business Insider and more.

Triple Crown Jewelry, a premium brand specializing in customizable sports-inspired jewelry, partnered with Pat to scale their digital advertising strategy across Meta, TikTok, and Google. With an initial $50K/month ad spend, the goal was to increase revenue while maintaining profitability, leveraging Triple Whale for attribution. Pat quickly optimized creative strategies, audience segmentation, and bidding tactics to drive efficiency. Within 60 days, he successfully scaled Meta ad spend by 3.5X during Black Friday Cyber Monday (BFCM) and the holiday season, capitalizing on peak demand. His performance-driven approach led to a record-high ROAS of 9X across all platforms, fueling sustainable growth and positioning Triple Crown Jewelry for long-term success in the competitive sports jewelry market.