Nycole is a results-driven senior marketing leader with two decades of experience in integrated marketing and brand strategy, including 13 years in leadership roles. At her core, she is a builder—of brands, in-house teams, global agency practices, marketing frameworks, content engines, and full-funnel strategies that drive measurable results. Her expertise spans leading brand marketing initiatives across integrated marketing, social media, influencer partnerships, creative development, content production, growth marketing, and community engagement.

Nycole is passionate about identifying opportunities to evolve, collaborate, and challenge the status quo to drive meaningful impact. By aligning brand and growth marketing tactics, she develops strategies that engage audiences throughout their nonlinear journey, enhancing connections and driving efficiency.

Throughout her career, Nycole has worked with clients and strategic partners such as ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.

With her extensive background in integrated and content marketing and early entry into both social media and influencer marketing, Nycole is excited to continue navigating the ever-changing marketing landscape. She enjoys leveraging her experience to educate and inspire the next generation of marketers, serving as an adjunct professor, active mentor and speaking at industry events. 

Nycole received her Bachelor of Arts degree in Psychology and Sociology from Bowling Green State University.