Nicole is a copywriter and brand strategist with 5 years of experience building luxury F&B and lifestyle brands. Beyond her extensive background in CPG startups, she currently writes digital marketing copy for Dior and has contributed to publications like Eater and mindbodygreen.

While her bread and butter is bringing new brands and products to market, she is just as comfortable jumping into an already-established brand voice. She is an equal parts strategic and creative thinker who can toggle between big-picture brand development and nitty-gritty copy needs, from snappy subject lines to poetic product descriptions. 

Above all, Nicole is committed to crafting compelling stories that help brands cut through the noise and speak to what consumers want most: to feel seen and uplifted by the businesses they support.