At Frog Sac, the top kids headband brand on Amazon.com, Nick helped to create and scale to a seven figure brand by focusing on a product-first mentality, acquiring new customers at scale, and strategically ranking for key search terms. Through leveraging keyword tools like Helium10 and utilizing Amazon's own data within the ads console and brand analytics, he was able to quickly identify areas of profitable growth, as well as swiftly eliminate areas that were bleeding cash in the business. While still an active practitioner of Amazon ad management, Nick has expanded the Frog Sac brand by leading a team of PPC specialists to implement the same successful strategies into other Amazon marketplaces and sales channels.

Advertising spend is the biggest expense for small brands looking to grow rapidly, and for bootstrapped startups, it's imperative to make use of every dollar spent. At Natalia Marketing Corp., which owns a portfolio of retail brands, Nick reduced wasted spend by 17% by implementing a system of processes that eliminated spend toward irrelevant search terms on all existing and future ad campaigns. This system saved the company 9% in total ad spend per month, which was better used exploring other keyword and placement opportunities and further scaling existing good performing campaigns.

For various clients as a consultant, Nick was able to increase the revenue per click of Amazon ad targets by an average of 32% through in depth N-Gram analyses. This allowed him to quickly identify and negate poor performers before having to "test" the market with further ad spend. It also reduced ad spend by eliminating redundant targets and allowed him to clean up accounts with a proper restructure. Furthermore, this strategy helped to grow brands by identifying new opportunities faster and accelerated the process of building out tactical ranking campaigns which led to an increase in organic sales.