Hire Mike Today And

solve your attribution problems

Unlock Google advertising

Unlock Google advertising

Optimize your paid search campaigns

Scale your paid media

Hire Mike Today And

solve your attribution problems

Unlock Google advertising

Unlock Google advertising

Optimize your paid search campaigns

Scale your paid media

Mike

Paid Search Marketer / Growth Marketer / E-Commerce Manager
Philadelphia, PA

20-40 /hr(s) per week

All Star
Free Consulting Calls
Full Time
Join The Starters for full access

About

Mike is a digital marketing leader with 12 years of experience at 2 of the largest independent agencies in the US. He's worked as a senior account strategist, a scrappy startup co-founder, a team builder at a growth-sized company of 300+ people and a cross-functional connector at a mature company of over 1300+ people. His campaign management expertise is in scaling eCommerce Google Paid Search / Shopping / Performance Max campaigns, optimizing product data feeds and growing product-centric advertising programs across Google, Meta, Microsoft, Pinterest, TikTok, etc. He's ran successful paid media campaigns for all kinds of retailers--startups, B2C darlings, big box stores, marketplaces, high end apparel brands, etc. He's scaled client spend from a few thousand per month to 8 figure budgets. From a client services standpoint, Mike has grown a team of Google Shopping experts from 2 to 30+ people while scaling revenue to 8 digits at a company that grew from 45 to 1300+ people. He has a unique background working in the weeds growing client relationships as well as on strategy (sales, marketing, client strategy) and operations (training, cross-functional project management, strategic partnerships) as his team's needs changed over time. Lastly, Mike is a product thinker and an esteemed partner. He has been called a "wizard", "guru", and "mad scientist" by colleagues and partners because he's always been the person that people come to when they hit a particularly tough roadblock. He gets excited breaking down complex problems to design and build thoughtful solutions. He can translate dense technical concepts to leadership teams and give blunt feedback to product/engineering teams when a product isn't aligned with strategic business goals. Mike takes pride in fostering deep relationships with partners at all levels. This approach has unlocked opportunities for him to work on rewarding projects with some of the smartest people in the advertising industry.

Hire Mike for...

Paid Consulting Call
$
125
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
95
Monthly Retainer
Campaign management & strategy for paid media ads, Shopping feed management, and social commerce setup/optimization.
Starting at
$
14000
Paid Search Audit
Detailed deep audit of paid media account/campaign structure, targeting settings, bid strategies, pixel configurations, Shopping data feeds, dashboards & reports.
Starting at
$
5000
Marketing Strategy Audit
Detailed deep audit of overall marketing strategy.
Starting at
$
5000
Starting at
$

Hire Mike for...

Paid Consulting Call
$
125
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
95
Monthly Retainer
Campaign management & strategy for paid media ads, Shopping feed management, and social commerce setup/optimization.
Starting at
$
14000
Paid Search Audit
Detailed deep audit of paid media account/campaign structure, targeting settings, bid strategies, pixel configurations, Shopping data feeds, dashboards & reports.
Starting at
$
5000
Marketing Strategy Audit
Detailed deep audit of overall marketing strategy.
Starting at
$
5000
Starting at
$

Skills

Account Management
A/B Testing
Paid Search (Google & Bing)
Attribution Modeling
Audience Segmentation
Business Strategy
Campaign Management
Campaign Strategy
Customer Acquisition Strategy
Digital Marketing
Leadership
Performance Marketing
Team Building

Tools

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Google Merchant Center
Google Analytics
Google Data Studio
Kenshoo
Shopify
BigCommerce
Salesforce Commerce
WooCommerce
Adobe Analytics

Industry Experience

Apparel & Accessories
Footwear
Home & Garden
Sports & Outdoor Equipment
Baby & Kids Products
Online Auctions & Marketplaces
Jewelry & Watches
Health & Beauty
Refurbished & Used Goods
Food & Beverage
3rd Party Retailers (Online & Physical)

Brand Experience

Etsy / Eddie Bauer / Harry & David

Case Studies

Helping Etsy Hit Growth For 8 Years
Read More
Helping Etsy Hit Growth For 8 Years
Read More

Join The Starters for full access

How The Starters Stacks Up:

The Starters

Marketerhire

Upwork
Full-time HIre
Agency
Time to hireLess than 24 hours3-5 days1-2 weeks4-12 weeks4-12 weeks
Hire by the hourcheck-iconcheck-iconcheck-iconX-iconX-icon
CostStarting at $50/hr$90/hr - $200/hrStarting at $10/hr$50 - $200k / year $10 - $50k / mo
Vetting ProcessExperience review,
interview, sample work,
reference check
Experience review,
interview
NoneN/AN/A
Full marketplace visibilitycheck-iconX-iconcheck-iconN/AN/A
Minimum CommittmentNone$1,500/moNoneNone6-12 months

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30 Minute Consulting Call
Free
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Per hour
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