Mike is a digital marketing leader with 12 years of experience at 2 of the largest independent agencies in the US. He's worked as a senior account strategist, a scrappy startup co-founder, a team builder at a growth-sized company of 300+ people and a cross-functional connector at a mature company of over 1300+ people. His campaign management expertise is in scaling eCommerce Google Paid Search / Shopping / Performance Max campaigns, optimizing product data feeds and growing product-centric advertising programs across Google, Meta, Microsoft, Pinterest, TikTok, etc. He's ran successful paid media campaigns for all kinds of retailers--startups, B2C darlings, big box stores, marketplaces, high end apparel brands, etc. He's scaled client spend from a few thousand per month to 8 figure budgets. From a client services standpoint, Mike has grown a team of Google Shopping experts from 2 to 30+ people while scaling revenue to 8 digits at a company that grew from 45 to 1300+ people. He has a unique background working in the weeds growing client relationships as well as on strategy (sales, marketing, client strategy) and operations (training, cross-functional project management, strategic partnerships) as his team's needs changed over time. Lastly, Mike is a product thinker and an esteemed partner. He has been called a "wizard", "guru", and "mad scientist" by colleagues and partners because he's always been the person that people come to when they hit a particularly tough roadblock. He gets excited breaking down complex problems to design and build thoughtful solutions. He can translate dense technical concepts to leadership teams and give blunt feedback to product/engineering teams when a product isn't aligned with strategic business goals. Mike takes pride in fostering deep relationships with partners at all levels. This approach has unlocked opportunities for him to work on rewarding projects with some of the smartest people in the advertising industry.