At First Person, a mushroom supplement company geared towards the importance of brain health, I worked alongside the head of Marketing to strategize a social presence that was not only aesthetically pleasing and in alignment with the unique and eye-catching branding, but also educational and informative for a customer that may be unfamiliar with functional mushrooms. In addition to overall strategy, I also copyright, create content for our social channels, and run our affiliate and ambassador program to garner UGC and excited partners that are excited about the brand.

At Good Time Brewing, an NA beer brand that is newly launched in NYC, I work alongside the marketing team to design assets for the brand across web, digital marketing, and social -- in addition to POS and out of home creative needs such as guerilla postings and UGC-oriented video content for our social channels. Making sure that all assets are in-line with brand guidelines and voice visually/aesthetically. I also run and monitor our social channels and influencer outreach and strategy, where we continually see strong engagement month over month in addition to a consistent increase in followers.