At GoCharlie.ai, Masha serves as the Chief Marketing Officer, running the growth marketing strategy and brand development for the platform. In this role, she has leveraged a multi-channel approach, including LinkedIn ads, Taboola ads, organic social media, and account-based marketing (ABM). Through these efforts, Masha has grown GoCharlie.ai's subscriber base to over 150,000 and has also increased the conversion rates of free subscribers through email marketing. Masha also holds the position of Creative Director for the high-end lingerie brand, TITOV Label. In this capacity, she has developed a niche branding strategy and created an omnichannel marketing approach that goes beyond a sole focus on digital marketing. Masha has expertly crafted a cult-like following for the TITOV brand, providing customers with touchpoints across real-life activations, such as dinners, pop-ups, shows, and workshops, as well as direct mail. This integrated strategy leads to a robust digital content focus, with designated landing pages and newsletters that feel more akin to a media company than a traditional apparel brand. Masha is passionate about the importance of brand and the ability to back up results with data-driven metrics. Her innovative and multifaceted approach to marketing has enabled her to drive measurable success for both GoCharlie.ai and TITOV Label.