At Fabletics, I drove growth by scaling paid social campaigns across Meta and TikTok, focusing on customer acquisition while improving efficiency. Using a data-driven approach, I implemented A/B testing to optimize creative performance, targeting strategies, and platform-specific campaigns. This included leveraging lookalike audiences, refining retargeting efforts, and tailoring messaging for each stage of the funnel.

The results were a 25% increase in new customer acquisition within six months, with a 10% reduction in CAC. By expanding to TikTok, I generated 20% of new customers from this channel alone in its initial quarter, showcasing my ability to drive measurable growth in competitive markets.

As a freelance marketer for Purusha People, I managed all aspects of creator and influencer outreach to expand the brand's visibility and engagement. My work focused on building relationships with creators to encourage authentic posts on their channels and developing exclusive content for our brand’s social media pages.

This strategy boosted sales by increasing reach, improving social proof, and fostering stronger connections with our audience. By ensuring a steady stream of engaging, on-brand content, I helped Purusha People enhance its presence and keep followers connected, driving both awareness and conversions.

At MuteSix, I led the go-to-market launch for a skincare company, managing campaign strategy across Meta platforms. I developed detailed customer personas, built targeted audience segments, and executed campaigns that combined paid media, organic reach, and influencer collaborations.

This holistic approach ensured a seamless and impactful brand launch, successfully driving awareness and customer acquisition. By aligning messaging with audience insights and leveraging diverse marketing channels, I helped establish the brand's presence in a competitive skincare market.