Wild Earth struck a deal with Mark Cuban on Shark Tank back in 2019. The team had been cycling through various marketing strategies throughout the years, but decided to leverage the power of organic social to drive sales and build community. When they brought Maddi on, she led the entire creative process for their new social media strategy with her colleague Krysta Lewis, the Director of Marketing for CAKES Body. Within in her first month, she crafted the universal outreach message to begin the influencer outreach process, negotiated with and onboarded six niche UGC creators to the team, and managed them weekly to ensure consistent and quality content was produced. She meticulously aligned the creators with the brand's objectives, conceptualized creative concepts and hooks for videos, and ensured all content was organized in an extensive content library. The UGC content was multipurpose, being posted directly to instagram and TikTok organically as well as redesigned through Konstant Kreative and repurposed as Google and Meta ads. By the end of her third month, Maddi helped double Wild Earth's social media engagement, with several videos reaching over 2M views on Instagram Reels for the first time and an increase in sales conversions on ads. Not only was Maddi facilitating growth for their long-standing dog food product, but she also integrated the launch of their new cat food campaign into her social media strategy.