I have been the lead designer for 1.5 years at Magnet Kitchens, working through a creative agency on their paid social ads. During this time they have grown to have the biggest client spend across the whole agency of over £1.5 million. I primarily create motion/animated assets for Magnet and have created 3 of their top-performing ads to date - contributing to the whole design journey, from concepting multiple ideas and pitching them to the client, to creating the ads, consolidating feedback and making multiple ad variations.

I have worked on Google Cloud for over 2 years on their organic social content for Twitter, in which we have scaled the brand to reach its highest engagement. The work involved a mix of static and animated design, creating infographics and educational posts, in addition to working directly and regularly with the client. We evolved the design work to more social-first/reactive content to boost their engagement - transitioning their design direction to a blend of design and content creation. There was also an opportunity within this project to work on Google Workspace and create similar videos for this platform, which would also contribute to Google Cloud's engagement and KPIs. For the Google Workspace platform, we could also post this type of content on their Instagram and Tiktok. Overall this project was a great success and increased the engagement collectively across both channels, they are hoping to continue producing this content in the future based on the video assets I have created.

Ann Summers was a leading sponsor for Love Island in 2023. Throughout the collaboration, I created all the social posts for the campaign - this involved reactive, BAU, and engagement-led content. A key milestone within this project was creating a video of featured Ann Summers products from the "Heart Rate Challenge", that Love Island posted on their Twitter and gained over 2m views. The rest of the posts led to many positive results for the Ann Summers account including an increase of 20k followers and overall higher engagement and views across their social platforms.