Liza is an e-commerce copywriter at Athleta, where she crafts copy for Organic and Paid Social, as well as promotional materials.

Prior to joining Athleta, Liza was at Liquid I.V., where she worked on 360-degree campaigns. From developing campaign narratives to video scripts, paid media assets, and D2C communication like email and SMS, Liza handled a single campaign from start to finish.

Before joining Liquid I.V., Liza spent over 2 years at Postscript, an e-commerce SMS marketing platform. There she built SMS strategies and composed campaign copy for brands big and small, including Starface and Native.

Liza has spent over a decade in digital marketing, shifting her focus to copywriting over the last 5 years. She is passionate about helping brands tell their stories and build authentic connections with their audiences to help drive long-term loyalty.