solve your attribution problems
Grow your brand awareness
solve your attribution problems
Grow your brand awareness
Lisa
Lisa Ingrassia is a full-stack marketing leader with a proven track record of developing and implementing impactful go-to-market strategies for new businesses, products & features. Lisa brings 6 years of experience as a marketer in Amazon Retail, and 2 years of experience in Product Marketing and Head of Marketing roles in startups at the intersection of PropTech, Marketplaces & B2B2C SaaS.
In her most recent role as fractional Head of Marketing at Koppefield, a seed stage climate tech startup, Lisa led a customer insights study and refreshed positioning strategy. With new positioning and conversion rate optimization, she reduced CAC 65% in 6 months, while doubling lead volume and monthly bookings volume with a flat budget. At Made Renovation, a home design tech company, she led insights, positioning and content for the 3D Design Studio, a bathroom design tool that was purchased by The Home Depot as part of a high 7-figure deal.
With her background as a multimedia journalist and content creator, Lisa brings an innate curiosity and knack for storytelling to her discipline as a brand and product marketer. She specializes in gathering, distilling and leveraging customer insights to inform product development, positioning & full funnel GTM strategies.
Brands Lisa has worked with (and for): Amazon (Amazon Home/retail), The Home Depot, Evite, E! Entertainment, Revlon, MillerCoors, People Magazine, MSN, DailyBeast, Kopperfield (climate tech software + marketplace), Made Renovation (property & design tech, marketplace).
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Skills
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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