At SimplyProtein I started the at the brand with no existing organic social media presence and built it from the ground up by developing a content strategy, revamping the social media profiles, and creating engaging content that resonated with our target audience. As the organic audience grew, I used insights to develop a targeted paid media strategy, executing campaigns across platforms to drive brand awareness and generate leads. This approach not only increased our brand visibility but also helped build a CRM list of over 30k customer profiles, driving sustained growth and engagement.

At SimplyProtein, shopper marketing retailer specific programs were key to our success. I led and created social programs where I vetted and partnered with relevant creators to promote a limited-time offer (LTO) and sales. The campaign included influencer content, in-store promotions, and digital ads to drive awareness and sales for both the brand and retailer.

By selecting the right creators and executing a cohesive, multi-channel strategy, the campaign extended the LTO’s success, increasing in-store traffic, boosting online engagement, and driving measurable sales growth for both parties.