At Theralogix, I embraced the role of a visionary designer, completely revamping their website with a focus on mobile responsiveness and user engagement. My holistic approach didn’t stop with the digital; I orchestrated a fresh take on photography and brand direction, crafting a cohesive visual language that now seamlessly unites their print and digital identities.

As the project’s driving force and sole designer, I meticulously redesigned the site from the ground up, every pixel and placement intentional, every user interaction considered. My dedication to the brand's narrative was matched by my technical execution, moving their email system to the more robust Klaviyo platform, which facilitated a more dynamic email marketing strategy. I also transitioned their subscription services to Recharge, enhancing customer satisfaction and loyalty.

The results spoke volumes: a significant uptick in conversion rates and a reduction in customer inquiries. The new brand imagery I introduced not only enriched the website but became a cornerstone of their marketing collateral, bridging the gap between Theralogix’s trusted reputation and its digital evolution.

At the onset of the pandemic, as dining rooms darkened and kitchens closed, I joined forces with a close friend facing the brink of his restaurant's closure. Our brainchild? 'Peter in the Pan'—a venture that brought the joy of crafting pizzas into homes across the UK. I was at the helm of its digital inception, nurturing it from a local lifeline to a national sensation, churning out over 15,000 dough balls weekly and cooking up $1 million in sales within the first year.

As the digital mastermind, I laid the foundation of the brand's online identity, constructed the website, and streamlined operations to sustain its meteoric rise. My hands directed the digital pulse—managing ad campaigns across Facebook and Instagram, conjuring content that captivated, and deploying email marketing strategies through Klaviyo that turned one-time customers into loyal subscribers.

Scaling the team to 36 at its zenith, I ensured every order was a promise fulfilled. The business not only survived but thrived, cementing itself as a culinary staple and a go-to for companies seeking a dash of team-building flavor. The toolkit that powered our journey? A blend of Shopify, Shipstation, Zendesk, and the full suite of Google's online marketing tools, with each tool playing a crucial role in scripting our success story—a story where every slice served is a slice of resilience and innovation.

Co-founding Nood Cases was like diving headfirst into the vibrant world of DTC mobile accessories, where our vision translated into a $1.5M success story that reached customers in 94 countries. Our journey began in the simplicity of a bedroom and expanded into a full-blown 3PL operation renowned for next-day delivery.

As the creative and marketing cornerstone of Nood Cases, my day-to-day was a mosaic of design tasks: I was the architect behind our website's transformation, the hand that sketched our product's first impression through packaging, and the mind that painted our social ads and email campaigns. Each creative piece was a thread in the fabric of our brand narrative.

When a mobile phone reseller with eyes on European expansion and an enriched product lineup acquired us, it was a testament to the robust business and brand identity we'd built. The toolbox at my disposal was a marketer's dream—Shopify for seamless e-commerce management, Klaviyo for email marketing precision, Photoshop for creating visual symphonies, complemented by the analytical might of Google's suite, ensuring our ads and operations were as sharp as our designs.