solve your attribution problems
Differentiate your brand from the rest
solve your attribution problems
Differentiate your brand from the rest
Leona
Creative Director / Copywriter
Los Angeles
All Star
Free Consulting Calls
Full Time
With over 12 years of experience in copywriting and branding, Leona has a proven track record of creating engaging campaigns and content for global and national brands across traditional, digital, social, and experiential platforms.
As the Director of Brand Marketing at Brilliant Made, Leona led initiatives that drove a 25% YoY growth in new business and fully revamped the marketing site to reflect the brand's evolving market positioning.
Prior to Brilliant, Leona managed a team of creatives at Winc to revamp the site experience, while also launching two stand-alone DTC brands (Wonderful Wine Co. and Summer Water). In addition to owning creative and copy for all three brands, she led merchandising initiatives to successfully increase AOV for Winc's wine club subscription by 21% YoY.
Leona excels in leading creative teams, managing ad production from concept to delivery, and collaborating with cross-functional teams to drive brand engagement and business growth.
Paid Consulting Call
$
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
90
Monthly Retainer
Starting at
$
3500
Ad Copy Creation
Can provide a bank copy options to fit existing assets for testing and optimization, as well as concepting new ad ideas to keep content fresh.
Starting at
$
3500
Email Copy Creation
Provide email copy for one-off campaigns, on-going promotions, CRM, email drips, product releases, and more.
Starting at
$
3500
Landing Page Copy Creation
Collaborate with designers and developers to create multiple versions of the landing pages for A/B testing. Will work with you to continually refresh and optimize landing pages.
Starting at
$
3500
Paid Consulting Call
$
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
90
Monthly Retainer
Starting at
$
3500
Ad Copy Creation
Can provide a bank copy options to fit existing assets for testing and optimization, as well as concepting new ad ideas to keep content fresh.
Starting at
$
3500
Email Copy Creation
Provide email copy for one-off campaigns, on-going promotions, CRM, email drips, product releases, and more.
Starting at
$
3500
Landing Page Copy Creation
Collaborate with designers and developers to create multiple versions of the landing pages for A/B testing. Will work with you to continually refresh and optimize landing pages.
Starting at
$
3500
Skills
Brand Marketing
Digital Marketing
Direct Mail
YouTube Ads
Email Marketing
Social Media Marketing
Performance Creative
SMS Marketing
Script Writing
Facebook (Organic)
Instagram (Organic)
Meta Ads (Facebook & Instagram)
Blog Writing
Brand Positioning
Copywriting
Content Creation (UGC)
Creative Direction
Commercials
Leadership
Team Building
Tools
No items found.
Asana
Canva
Customer io
Domo
Figma
Trello
Industry Experience
Food & Beverage
Health & Beauty
Sports & Outdoor Equipment
Media & Entertainment
Restaurants & Hospitality
Healthcare
B2B SaaS
Subscription Boxes
Alcohol
Apparel & Accessories
Brand Experience
Winc / Netflix / Harper Wilde
Case Studies
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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Hourly Freelance Work
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Per hour
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Monthly Retainer
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