Krysta Lewis is a fractional CMO to ecommerce brands focusing on the beauty, fashion and supplement sectors.

Her current role is the Director of Marketing for CAKES Body, a fashion brand that is on track for 50m within 3 years of launch. At CAKES, she oversees all aspects of digital marketing, including website optimization, content creation, email marketing, social media management, and paid advertising campaigns.

Her last role was VP of Marketing for Obvi, a collagen supplement brand that grew to 40 million in 40 months. There she led retention strategy and implementation.

Prior to that, most of Krysta's career was spent as the CEO and Founder of Aisling Organics, a high-performance organic makeup brand. Within a few years of launch, Aisling reached over 500,000 units sold, secured partnerships with FabFitFun and Ipsy, had products nominated for Allure awards, and spoke at 13 marketing conferences teaching other brands how to emulate their success on TikTok.

To top it off, Krysta grew an extensive following with recognition as Young Entrepreneur of the Year and was the 2019 TechOut $150,000 pitch competition winner.

Krysta is passionate about helping brands create a strong customer retention strategy incorporating all elements of the funnel (product, community, brand voice/storytelling, face of brand integration & email/sms/direct mail) as well as creative growth strategy beyond facebook ads.