Krisha was entrusted with a crucial task at TUSHY: redesign the website as part of a major rebrand. Seeing an opportunity to improve the site’s functionality and performance, she decided to migrate to Shopify 2.0 and clean up the tech stack. The old site was a mess of unstructured code, with a lot of bugs and required developers support to make the smallest of changes. Krisha led the entire redesign project, from workshops with the executive team to post launch hyper-care. She spearheaded the functional requirements, created detailed wireframes, and led the design team to ensure best-in-class UI/UX principles were applied. Her goal was a user-friendly, easy to navigate, and highly functional site. Closely managing the development team, Krisha oversaw the build process, ensuring the new codebase was clean and organized. Her meticulous oversight drove the project from initial development through rigorous testing phases. The results were impressive. The new Shopify 2.0 site boasted significantly improved speed and a highly customizable platform that required limited developer support to manage the existing features. The enhanced UI/UX design led to a more engaging user experience, and the streamlined codebase made future maintenance easier. Krisha’s leadership not only modernized TUSHY’s online presence but also provided a flexible, robust platform for future growth. Her ability to drive significant technological upgrades while aligning with business goals showcased her as a key leader in TUSHY's digital transformation.

Krisha was tasked with a critical mission at TUSHY: increase the Average Order Value (AOV) during a key promotional period without resorting to discounts. The challenge was to create a strategy that would encourage higher spending while maintaining profitability and customer satisfaction.

Krisha devised an innovative strategy by gamifying the shopping experience. She designed a side cart feature that offered enticing free gifts at specific spend thresholds (e.g. 50% above AOV, 100% above AOV). These thresholds were specifically selected due to their potential impact to AOV. This clever positioning encouraged customers to add more items to their carts to unlock the rewards.

The results were remarkable. TUSHY witnessed a near 20% jump in AOV and a 10% increase in conversion rates. This boost in both metrics had a positive ripple effect, significantly increasing net revenue per session.

Krisha’s analysis revealed why this strategy worked so well. Customers loved the idea of receiving free gifts, and the actual cost of these items, including shipping and fulfillment, was low enough to keep the promotion highly profitable. What started as a challenge turned into a triumph, showcasing Krisha's ability to drive impactful and innovative eCommerce solutions.