At Brooklyn Brothers, an IPG Advertising Agency, Kelsey led the creative and launch of Adobe Photoshop Express (an all-in-one mobile photo editing app) on social. Launching a brand new account (followers:0) she worked to develop a content marketing strategy and launch campaign to introduce the world to this new app. Kelsey defined the look and feel of the channel (paid and organic), art directed and designed video and motion graphic sizzle videos, and designed all advertisements. The channel now has 91K followers @photoshopexpress.

Roverlund is a collection of durable, design-forward gear for pets and their people. They came to Kelsey with a logo, but were in need of a brand identity, art direction, brand guidelines, and campaign creative. Kelsey worked directly with the company's founder to define color palette, typography, packaging, and the brand's overall look. Aside from developing the brand, deliverables included e-mail templates, out of home ads, and art directing videos for paid social.

Roverlund has been named 'best dog carrier' by Wired magazine, and mentioned in Vogue, NBC, and Conde Nast Traveler.

Brand Urban is a real estate advisory / brokerage company that wanted an updated look & feel to give them a bit more polish and cater to their unique clientele; high end food/beverage and lifestyle brands. Kelsey redesigned their logo and visual identity, tweaked their brand strategy, redesigned their website, and created a suite of social and presentation templates to keep the company 'on-brand.'

Without a graphic designer on staff Kelsey created all templates in Canva so that any company employee could go in and create high-end social graphics and presentations themselves. The team has since grown from 3 women to 6, and has expanded to L.A and Miami.