At Fabletics, the global activewear brand, Kelly led the influencer and partnerships team, and saw an internal need that her efforts could solve. By re-strategizing the program and implementing process efficiencies to better collaborate with marketing, paid media, social, creative and product teams, Kelly helped alleviate thousands of dollars of content production costs by repurposing the content from their 2,000+ member influencer program to provide content for social media, e-commerce, email, and more, while decreasing the organic CAC of the influencer program with high-efficiency partners.

At Medicine Mama, the #1 selling intimate skincare brand, Kelly built a holistic influencer program completely from scratch, spanning gifting, affiliate, and paid influencers and experts, all strategically positioned to reach priority business goals with maximum efficiency. With minimal spend, Kelly increased the brand's ROI, fueled top-revenue-driving ad content for paid media channels, grew social media presence and built a network of over 50 affiliates.

At DOCCI, a new-to-market innovative supplement brand, Kelly launched grew the brand's social media channels from the ground up, beginning pre-launch with a growth strategy that drew thousands of followers before the brand even launched. Upon launch, Kelly re-strategized and re-launched the brand's social media channels with all new creative, including UGC and graphic designs to introduce the brand to the world and drive customers to purchase while educating and building brand awareness across Instagram, Facebook and TikTok.