Problem: Client was a very traditional business, looking to shift into digital commerce starting from scratch Action: Assessed their go to market at retail. Updated distribution strategy, sales strategy, pricing models, inventory models. Set them up on Amazon (Vendor Central) Built out a go to market process for content, page builds, inventory management, media and buying. Hired and trained an Amazon focused team Trained teams internally on new way of doing business Result: Over 18 months saw 3000% growth in Amazon sales, increased retail sales of flagging brands, improved media cost by 67%, streamlined internal process allowing digital go to market with eretail partners, improved margins by 17%

Problem: Website sales and traffic had been stagnant for 2 years Action: Full site audit, against quality score and relevancy score. Dive into customer demand signals and market needs. Prescriptive review of media landscape and current practices. Built new website layout/ux/copy and design Result: Revenue doubled in first 60 days New customers to site up 320% Conversion up 200% Media spend down 50%, ROAS up 2x

Problem: Struggling to grow profitably in a crowded market, shift into e-commerce not yielding what they hoped. Action: Ran audits on all owned properties (brand sites), partnered properties (eretail/pure play) and retail relationships.

Created improvements in branded sites to speak to customer needs/wants/searched queries, improved UX, changed layout to facilitate clearer value proposition.

Used this as a source of truth for eretail and retail partners, creating a flywheel for traffic and conversion.

Updating digital go to market and syndicated to the whole ecosystem Result: Traffic on brand sites increased 3x in the first 60 days and was growing steadily at the end of the engagement.

Conversion was up 2x on brand sites.

Traffic and new entrants to market increased dramatically at partner's sites (mixed reporting) wholesale orders up 3.2x