At BOMANI, Kai developed a robust go-to-market (GTM) strategy that transformed the company from a small, bootstrapped startup into a brand achieving best-in-category velocity metrics in Whole Foods and other national retailers—all while maintaining a relentless focus on profitability. Kai recognized that securing retail partnerships and shelf space was just the beginning. To ensure sustained success, he implemented strategic consumer engagement initiatives, retail activation tactics, and data-driven marketing efforts to drive sell-through and brand loyalty. By prioritizing execution at the store level and optimizing promotional strategies, BOMANI consistently outperformed category benchmarks and strengthened its market position.

At BOMANI, Kai led a complete brand overhaul and redesign to address a critical challenge: while consumers loved the product once they tried it, trial rates were too low, and the product wasn’t pulling off shelves at the expected velocity. Through consumer research, survey analysis, and data-driven insights, Kai identified a key disconnect—BOMANI’s original positioning as an "Alcohol-Infused Cold Brew Coffee" with sleek black packaging wasn't resonating on shelf. To better align with consumer expectations and drive trial, he spearheaded a strategic repositioning, transforming the brand descriptor to "Skinny Espresso Martini" and updating the packaging from a minimalist black design to a bold, vibrant gold aesthetic. The impact was immediate: in-store sales surged by over 300% month-over-month (MoM) following the rebrand, with continued momentum and accelerated growth.