At MyDermaDream, a beauty brand dedicated to helping women maintain their youthful glow, I spearheaded a Facebook Ads strategy that catapulted the company from $2 million to over $30 million in annual revenue within just two years. Recognizing the power of Facebook to reach our target audience, I implemented a multi-faceted approach that leveraged the platform's full potential. This included meticulous audience research to pinpoint women seeking to preserve their youthful appearance, strategic campaign structuring using a blend of manual bidding, Advantage+ Shopping campaigns, and dynamic product ads, and continuous optimization of offers and the sales funnel. By meticulously analyzing campaign data, A/B testing landing pages, and refining messaging, I ensured that every dollar of the $1-2 million monthly ad spend was working towards achieving the client's ambitious goals. I also strategically integrated AI and automation tools like CBO and Advantage+ audiences to maximize efficiency and free up time for strategic analysis. This data-driven approach, combined with a deep understanding of the target audience and a commitment to continuous optimization, allowed me to consistently maintain a 1.8-2 MER, establishing Facebook Ads as the primary driver of MyDermaDream's explosive growth and achieving a cost-effective customer acquisition cost between $70-$80.