As the first executive hire at Hedley & Bennett, I led the transformation of a stagnant $2M business into a $30M growth engine within two and a half years, overseeing all aspects of marketing, business strategy, and B2B sales. I rebuilt the organization from the ground up, recruiting and managing a team of over 30 professionals and four agency partners. My leadership in cross-functional initiatives aligned product strategy, customer service, finance, and marketing, driving cohesive, company-wide growth. I developed the brand’s first comprehensive strategy, redefining its purpose, values, and product approach, while spearheading a visual identity overhaul, including a new website launch. I strategically allocated budgets across multi-channel campaigns, achieving consistent double-digit revenue growth year-over-year. By implementing data-driven initiatives, I guided over 25 product launches and strategic shifts that improved ROAS by more than 7x, while scaling profitable ad spend. My leadership of the B2B sales team resulted in a 30%+ increase in top-line growth, a 50% increase in AOV, and a $1.5M new business pipeline. I also developed a partnership strategy that led to successful collaborations with renowned brands like Vans, Madewell, Parachute Home, and partnerships with Top Chef, Diageo, Product (Red), and World Central Kitchen, driving record website traffic, sales growth, and consistent product sell-outs. Additionally, I secured the company’s first outside capital raise, constructing a five-year financial model and strategic growth plan, sourcing capital partners, and managing the due diligence and closing process.

Engaged by the former Tumi Luggage founders and company board to spearhead Roam Luggage's resurgence post-pandemic. Overhauled the marketing structure to deploy a holistic marketing approach covering digital, email, affiliate, print, podcast, and PR channels. This strategic shift reduced CPA by 30% and amplified revenue growth by over 500%. Collaborated closely with product development, finance and customer service teams to align marketing strategies, resulting in profitable integrated campaigns including execution of go-to-market campaigns a cutting-edge partnership with leading female tattoo artist to sell custom painted luggage. Directed a robust overhaul of the ecommerce platform, leading to a 25%+ uptick in conversion rate. In addition, development and executed consumer research (qualitative and quantitative) to inform new brand positioning and strategy.

Supported global marketing team of the fast growing $80M home improvement brand in assessing the current marketing strategy and developing new tactics, channels and opportunities to further grow. This including revamping the entire retention marketing strategy, developing a new referral and influencer campaign to generate low cost acquisition, broadened the marketing mix into new channels including direct mail and optimized the brand paid media campaigns.