Joe Anhalt is a seasoned full-stack marketer based in Brooklyn, New York, boasting over 12 years of experience in the direct-to-consumer and marketplace startup realm. Currently serving as the Vice President of Marketing/Growth at Koio, a luxury footwear brand in New York, Joe has played a pivotal role in the company's impressive growth, achieving a 10X revenue increase and a 65% CAGR over the past five years. He led a successful website redesign in 2022, contributing to a 30% improvement in site conversion.

Joe's entrepreneurial spirit shines through in launching two new brands and product lines at Koio—Koio Regenerative and Pale Blue Dot by Koio. Collaborating with high-profile personalities such as Joe Jonas and renowned design entities like Norm Architects and Le Sirenuse, he garnered widespread recognition in publications like Vogue, GQ, and Men's Health.

In his role as Senior Director of Marketing at Koio, Joe navigated the complexities of the Covid-19 landscape, achieving a remarkable 40% year-over-year growth in e-commerce sales. His strategic mindset is further highlighted by improving marketing ROAS by 28% and reducing CPA by 10% through creative testing and optimization.

Prior to Koio, Joe made significant contributions as Senior Manager of Marketing at Interior Define, a furniture brand in Chicago, where he led influencer and creator strategy, orchestrating a campaign that generated over $500,000 in revenue and executing the company's first out-of-home campaign.

Joe holds a B.A. in Advertising and Film, with a minor in Sales Leadership, from DePaul University in Chicago. His technical and creative skills encompass a wide range, from marketing platforms such as Klaviyo and MailChimp to design tools like Adobe Illustrator and Figma. Joe Anhalt continues to make waves in the marketing world, balancing creativity and analytics. Explore more about Joe and his journey at JOEFROMNORMAL.COM.