solve your attribution problems
Develop a growth strategy
solve your attribution problems
Develop a growth strategy
Joanna
Chief Marketing Officer / Chief Executive Officer / Producer
Los Angeles, CA
All Star
Free Consulting Calls
Full Time
Joanna is a creative and digital business transformation executive who specializes in converting engaged social media audiences into paying e-commerce customers.
She is uniquely skilled at taking massive amounts of information, across multiple industries and business models, and translating them into a streamlined, focused and impactful roadmap for rapid growth and B2B, B2C and DTC sales.
As Chief Marketing and Digital Officer, Joanna oversaw omni-channel marketing, production and e-commerce for the Rachael Ray portfolio of media, CPG + housewares merchandise, and philanthropic initiatives. Her Content-to-Commerce strategy increased Rachael Ray’s e-commerce business by 200% YoY.
Prior to this, Joanna built and scaled Tastemade’s studio production output from 3 shows / year to more than 3 shows / day — trailblazing social content best practices + outfitting streaming deals with Apple TV, Facebook and Snapchat by producing +100 pieces of content / week.
Joanna has put her expertise to work for brands including Chamberlain Coffee, Food Network, VOGUE, MTV, Pepsi, Budweiser and many more.
Paid Consulting Call
$
300
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
300
Monthly Retainer
Founder and Executive-level strategy + planning sessions -- we'll roadmap for fast-acting and high-impact goals, tweaking as we go to ensure your Creative, Marketing, Products and Funnels remain in line with Business and Sales Goals. Can include implementation work with your creative and ops teams.
Starting at
$
4500
Brand Marketing Strategy + Roadmap
A deep-dive into existing or new business goals, operations and creative sales funnels. Clients walk away from this intensive with a clear roadmap and team checklist to execute against, with an emphasis on leveraging and optimizing existing resources.
Starting at
$
5000
Creative Strategy Audit
An intensive Creative Reset exercise. We’ll unpack your Creative messaging, operations and platforms, and update them to maximize customer conversion, with minimal investment of time, resources and budget.
Starting at
$
5000
Marketing Strategy Audit
Customers walk away from this exercise with a crystal clear understanding of the best platforms, systems and messaging to turn engaged digital audience into paying customers.
Starting at
$
5000
Paid Consulting Call
$
300
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
300
Monthly Retainer
Founder and Executive-level strategy + planning sessions -- we'll roadmap for fast-acting and high-impact goals, tweaking as we go to ensure your Creative, Marketing, Products and Funnels remain in line with Business and Sales Goals. Can include implementation work with your creative and ops teams.
Starting at
$
4500
Brand Marketing Strategy + Roadmap
A deep-dive into existing or new business goals, operations and creative sales funnels. Clients walk away from this intensive with a clear roadmap and team checklist to execute against, with an emphasis on leveraging and optimizing existing resources.
Starting at
$
5000
Creative Strategy Audit
An intensive Creative Reset exercise. We’ll unpack your Creative messaging, operations and platforms, and update them to maximize customer conversion, with minimal investment of time, resources and budget.
Starting at
$
5000
Marketing Strategy Audit
Customers walk away from this exercise with a crystal clear understanding of the best platforms, systems and messaging to turn engaged digital audience into paying customers.
Starting at
$
5000
Skills
Brand Marketing
Business Development
Business Strategy
Brand Positioning
Campaign Strategy
Video Production
TikTok (Organic)
Twitter (Organic)
Social Media Marketing
Retail Marketing
Brand Partnerships
Content Marketing
Digital Strategy
Digital Transformation
Creative Production
Facebook (Organic)
Growth Strategy
Amazon E-Commerce
Instagram (Organic)
Public Relations
Tools
No items found.
Amazon Retail Analytics
Basecamp
Airtable
Shopify
Meta Business Suite
Google Analytics
Monday
Industry Experience
Media & Entertainment
Food & Beverage
Pet Supplies
3rd Party Retailers (Online & Physical)
Brand Experience
Rachael Ray / Tastemade / Food Network
Case Studies
Join The Starters for full access
How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
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Monthly Retainer
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