At David Protein, JC led a targeted CRO Program focused on increasing customer lifetime value through subscription optimization. He designed and executed over 10 strategic experiments that carefully balanced immediate conversion metrics with long-term revenue potential.

By methodically testing subscription offers, product page messaging, and user flows, JC achieved remarkable results: subscription take rate increased by 120% while 60-Day LTV grew by 32% across the customer base. Critically, these improvements came without sacrificing short-term conversion metrics, demonstrating JC's ability to enhance sustainable growth while maintaining immediate revenue performance. The insights from this program ultimately informed David Protein's broader marketing and retention strategies.

At PDPaola, JC partnered with one of Spain's premier jewelry brands to drive significant revenue growth through data-driven optimization. Beginning with comprehensive analysis of the customer journey, JC identified critical opportunities within the purchase flow that had substantial revenue potential.

Implementing a methodical testing program, JC designed and executed over 30 experiments targeting key conversion points and average order value drivers. His approach combined rigorous statistical methodology with creative solutions tailored to the luxury jewelry market.

The results were exceptional: a 25% increase in average revenue per user (ARPU) alongside a matching 25% improvement in conversion rates. This dual impact created multiplicative growth for PDPaola's bottom line, demonstrating JC's ability to transform eCommerce performance through strategic experimentation. The insights gained throughout this engagement continue to inform PDPaola's digital strategy and product development.