At Throwback, Australia’s premier haven for basketball enthusiasts, Harrison has managed their e-commerce and digital team for 3 years. In this role, he uses his certifications in Meta and Google Ads to run Throwback’s paid ad campaigns across TOF, MOF & BOF to drive both brand awareness and new & retargeted revenue. Harrison is extremely experienced in Klaviyo and has a strong ability to create very niche segments and flows which work ensures that the Throwback’s customer journey is optimal. He also works with Throwback on Front End Shopify Development and has a strong knowledge of HTML & CSS which allows him to build custom landing pages within Shopify to improve CRO. Harry also uses his knowledge of the Adobe Creative Suite to develop Throwback’s social content which is used across both paid and organic marketing campaigns. Through his work, in the past 3 years, Throwback have grown to a 7+ figure business, growing 20% YOY with a 55%+ Returning Customer Rate. They are currently viewed as one of the most respected basketball stores in Australia.

Harrison worked with Puma Australia to develop their marketing campaign to bring Puma Hoops (their basketball sub-brand) to the Australian market. Teaming up with Throwback (an Australian basketball retailer) and Puma, Harrison embarked on a mission to introduce Puma Hoops to the Australian consumer while staying true to both brands' identities. The goal was to create a genuine connection with the Australian audience while embracing Puma's anti-establishment basketball culture. Puma Hoops had successfully established itself as a disruptive force in the American basketball market, and following this, Harry’s main challenge was to replicate this success in Australia while ensuring authenticity and alignment with Throwback and Puma's brand guidelines. Leveraging Puma HQ's creative direction, Harry utilised Adobe Premiere and Photoshop to craft captivating launch videos and graphics for an impactful online and offline presence. Custom-designed decals, using Adobe Illustrator, guided passersby to the newest basketball sensation within Throwback's flagship store. This in-person marketing was heavily supported through his development of a thoughtfully designed ad strategy across both Meta & Google, encompassing both brand awareness and conversions, amplifying Puma's presence. Through Shopify, custom HTML & CSS, Harry created bespoke landing pages, completely taking over Throwback's website both before and following the brands launch. Furthermore, utilising Klaviyo, he executed an email marketing campaign to drive traffic both to the online and flagship store, creating authentic excitement. The outcome of this project was nothing short of remarkable. Within the first month following the launch, Puma Hoops established itself as a thriving player in the Australian basketball scene, growing above 10% share of footwear sales within Throwback's product range. The brand is now highly respected across Australian hoopers.

National Rugby League - The National Rugby League is Australia’s biggest Sporting League. As TikTok grew to be a major player in the social sphere, the National Rugby League needed to make their presence known on the platform, captivating a new audience of fans. Harrison had the privilege to work alongside the NRL team to launch the league on TikTok. His goal throughout this project was to engage and captivate young audiences, whether they were existing fans or newcomers to the sport. As a well-established professional organisation, the NRL presented a unique set of challenges. With a comprehensive brand guideline and successful strategies on other social platforms, adapting to TikTok's raw and unpolished nature required innovation and a distinct approach. The challenge was to leverage the platform's uniqueness while maintaining the brand's identity. With this in mind, Harry developed a TikTok strategy that capitalised on emerging trends and viral sounds, ensuring seamless integration with the TikTok community. Using Adobe Premiere, he crafted over 200 custom videos, each optimised for TikTok, maintaining the platform's unique appeal. Over the project's duration, Harrison and the team achieved an impressive 80 MILLION views on the NRL's TikTok channel alone, averaging slightly over 400k views per video. In just the first two months post-launch, the NRL's TikTok channel experienced exponential growth, amassing over 200k followers. The impact extended beyond TikTok, with renowned international media giants such as House of Highlights (70+ Million Followers across TikTok and Instagram) and SportsCenter/ESPN (75+ Million Followers across TikTok and Instagram) reposting the content I made on their platforms, expanding the NRL's global reach instantly.